MEDIA RELEASE
Wednesday, November 7th, 2007 

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My Perfect Party is an exciting new web site, created to help ‘the Australian public’ choose who they might like to vote for in the Federal Election.

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Is the online election getting far too complicated? Don’t panic - we have the solution: myperfectparty.com.au sorts out the wheat from the chaff to reveal your ‘perfect’ political party in a serious yet light-hearted way.

It’s an easy site to use: by clicking on answers to over 50 topics, visitors to the site can watch an election-night style graph of 23 political parties slowly take shape. The graph swings up and down based upon their responses to topics such as: climate change issues, economic issues, and international relations issues.

A separate two-party preferred graph shows Labor vs Liberal with percentages of the ‘vote’, and makes predictions about the likely winner, all based on the responses of the visitor.

At any time during the questions and answers, visitors can click on the leading party to show a summary of the official policies submitted by that party, as well as show popular online resources where visitors can explore the latest news about their ‘perfect party’.

“It’s a highly addictive web site: even when you’ve found your perfect party, you can go back through it again and again, answer the questions differently, and find out how it changes the results of your perfect party”, said Andrew Ballard, creator of the ‘My Perfect’ Network of web sites. 

“myperfectparty.com.au is both a serious resource for comparing the policies of 23 political parties against a huge range of issues - and yet it’s also a fun tool to see how well you are suited to some parties you may not have considered - or to check if the major parties really represent your point of view.”

The site is a free resource, independently owned and operated, and could well be  the biggest water-cooler-discussion/barbeque stopper of the online campaign.

My Perfect Party: so many parties, so little time.

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About the ‘My Perfect’ Network.

‘My Perfect’ is a growing network of sites that fall into a new class of search engines called ‘choice engines’ - putting the knowledge of a real-life expert into a web site, to freely allow people to turn complex decisions into simple question-and-answer steps.

Beginning with myperfectparty.com.au, a guide for selecting who to vote for in the 2007 Federal Election, the Network will be rolling out 12 more sites in 2007 and plans for 30 more speciality sites in 2008, including: myperfectcar.com.au, myperfectcareer.com.au and myperfectcamera.com.au

The main focus of the ‘My Perfect’ Networks of web sites is helping people find their ‘perfect’ product or service, and then assisting them in sourcing that product or service from a variety of online businesses.

Built by a two-man design/IT/marketing consultancy called ReBusiness, the Network is rapidly emerging across many different sectors as an innovative, human alternative to current ‘hunt and hope’ search engine technology.

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For further information:

Creator & Network Architect: Andrew Ballard (AB) Mobile: 0410 533 150  Email: ab@myperfect.com.au 

Technical Development: James Rickard   Mobile: 0433 432 542  Email: james@myperfect.com.au

My Perfect Party: myperfectparty.com.au

The ‘My Perfect’ Network: myperfect.com.au

ReBusiness: rebusiness.com.au

MEDIA RELEASE
Friday, October 26th, 2007

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Advance preview now open: myperfectparty.com.au
The smart and easy way to choose who to vote for in the Federal Election.

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You are invited to a preview of the brand new election web site: myperfectparty.com.au - an online ‘expert system’ that effectively and genuinely rates the policies of each political party against 75 current issues.

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My Perfect Party is an exciting new web site, purposefully created to assist ‘the Australian public’ in deciding who they might like to vote for in the forthcoming Federal Election.

By clicking on answers to some 75 questions, users of the site can watch an election-night style graph of 23 political parties slowly take shape, with swings up and down based upon their choices ranging from topics such as: climate change; through economic issues; and into international relations issues.

At any time of the questions and answers, people can opt out of the questions, and find out more about the party that is currently ‘their perfect party’. Once a party is found, the site shows summaries of all the policies of that party, as well as popular online resources where the user can explore the latest news about that party.

The site will be ‘in beta’ this month, allowing the media to have an advance walkthrough of the site, and also to allow for the major political parties to finalise their responses to the 75 topics. Most of the smaller parties are on the site and ready to go, whereas some major parties may rush to catch up once the site goes public.

myperfectparty.com.au will be officially launched next month, with a nationwide media campaign, viral videos, and possibly the biggest around-the-water-cooler discussions of the campaign.

“It’s a highly addictive web site: even when you’ve found your perfect party the first time, you can go back through it again and again, changing your answers, and find out how it changes the results of your perfect party”, said Andrew Ballard, creator of the ‘My Perfect’ Network of web sites.”

It’s both a serious resource for comparing the policies of 23 political parties against a huge range of issues - and yet it’s also a fun tool to see how well you are suited to some parties you may never have considered - or to check if the major parties really represent your point of view.”