We’re really proud to announce the beta launch of myperfectbike.com.au AND myperfectcar.com.au - both in ‘beta’, which for our purposes means that we’re still populating the databases full of the best bikes and cars Australia has to offer - but for now, you’re free to play with the sites, and find your perfect ‘mode of transportation’. Next week, we’ll be launching the two sites that have been much requested: beer and wine. Our two gurus, Peter Collings, and Adrian Nardi, are both up to their eyeballs in data entry right now, but should surface sometime in the next couple of day - more than likely with a slight hangover. 

myperfectphone.com.au was launched in ‘beta’ today, the first of a raft of ‘my perfect’ following the successful launch of myperfectparty.com.au. 

My Perfect Phone aims to assist people in choosing which mobile phone to purchase - by slowly answering questions until just one perfect phone remains. There are 50 mobile phone to select from in this first iteration, with another 50 being added to that number this week.

For advertising enquiries or for listing opportunities, contact Andrew Ballard at ab@myperfect.com.au

MEDIA RELEASE
Wednesday, November 7th, 2007 

#########

My Perfect Party is an exciting new web site, created to help ‘the Australian public’ choose who they might like to vote for in the Federal Election.

———

Is the online election getting far too complicated? Don’t panic - we have the solution: myperfectparty.com.au sorts out the wheat from the chaff to reveal your ‘perfect’ political party in a serious yet light-hearted way.

It’s an easy site to use: by clicking on answers to over 50 topics, visitors to the site can watch an election-night style graph of 23 political parties slowly take shape. The graph swings up and down based upon their responses to topics such as: climate change issues, economic issues, and international relations issues.

A separate two-party preferred graph shows Labor vs Liberal with percentages of the ‘vote’, and makes predictions about the likely winner, all based on the responses of the visitor.

At any time during the questions and answers, visitors can click on the leading party to show a summary of the official policies submitted by that party, as well as show popular online resources where visitors can explore the latest news about their ‘perfect party’.

“It’s a highly addictive web site: even when you’ve found your perfect party, you can go back through it again and again, answer the questions differently, and find out how it changes the results of your perfect party”, said Andrew Ballard, creator of the ‘My Perfect’ Network of web sites. 

“myperfectparty.com.au is both a serious resource for comparing the policies of 23 political parties against a huge range of issues - and yet it’s also a fun tool to see how well you are suited to some parties you may not have considered - or to check if the major parties really represent your point of view.”

The site is a free resource, independently owned and operated, and could well be  the biggest water-cooler-discussion/barbeque stopper of the online campaign.

My Perfect Party: so many parties, so little time.

———

About the ‘My Perfect’ Network.

‘My Perfect’ is a growing network of sites that fall into a new class of search engines called ‘choice engines’ - putting the knowledge of a real-life expert into a web site, to freely allow people to turn complex decisions into simple question-and-answer steps.

Beginning with myperfectparty.com.au, a guide for selecting who to vote for in the 2007 Federal Election, the Network will be rolling out 12 more sites in 2007 and plans for 30 more speciality sites in 2008, including: myperfectcar.com.au, myperfectcareer.com.au and myperfectcamera.com.au

The main focus of the ‘My Perfect’ Networks of web sites is helping people find their ‘perfect’ product or service, and then assisting them in sourcing that product or service from a variety of online businesses.

Built by a two-man design/IT/marketing consultancy called ReBusiness, the Network is rapidly emerging across many different sectors as an innovative, human alternative to current ‘hunt and hope’ search engine technology.

#########

For further information:

Creator & Network Architect: Andrew Ballard (AB) Mobile: 0410 533 150  Email: ab@myperfect.com.au 

Technical Development: James Rickard   Mobile: 0433 432 542  Email: james@myperfect.com.au

My Perfect Party: myperfectparty.com.au

The ‘My Perfect’ Network: myperfect.com.au

ReBusiness: rebusiness.com.au

‘My Perfect’ is a growing network of sites that fall into the new class of search engines called ‘choice engines’ - that of putting the knowledge of a real-life expert into a web site, to freely assist people in making complex choices into easy question-and-answer steps.

Beginning with myperfectparty.com.au, a guide to selecting who to vote for in the forthcoming Federal Election, the Network will soon be rolling out 12 more sites in Q4 2007 and plans for 30 speciality sites in 2008, including: myperfectcar.com.au, myperfectcareer.com.au and myperfectcamera.com.au

The main focus of the ‘My Perfect’ Networks of web sites is on helping people find their ‘perfect’ products and services, and then assisting them in sourcing that product or service online, from a variety of sources, with real-time inventories and prices from those sources where possible.

Built by a two-man design/IT/marketing consultancy called ReBusiness (rebusiness.com.au) in regional Victoria, the Network is rapidly emerging across many different sectors as an innovative, human alternative to current ‘hunt and hope’ search engine technology.

#########

For further information:

Creator & General Manager: Andrew Ballard (AB) 0410 533 150 ab@myperfect.com.au

Technical Lead: James Rickard 0433 432 542 james@myperfect.com.au

MEDIA RELEASE
Friday, October 26th, 2007

#########

Advance preview now open: myperfectparty.com.au
The smart and easy way to choose who to vote for in the Federal Election.

#########

You are invited to a preview of the brand new election web site: myperfectparty.com.au - an online ‘expert system’ that effectively and genuinely rates the policies of each political party against 75 current issues.

———

My Perfect Party is an exciting new web site, purposefully created to assist ‘the Australian public’ in deciding who they might like to vote for in the forthcoming Federal Election.

By clicking on answers to some 75 questions, users of the site can watch an election-night style graph of 23 political parties slowly take shape, with swings up and down based upon their choices ranging from topics such as: climate change; through economic issues; and into international relations issues.

At any time of the questions and answers, people can opt out of the questions, and find out more about the party that is currently ‘their perfect party’. Once a party is found, the site shows summaries of all the policies of that party, as well as popular online resources where the user can explore the latest news about that party.

The site will be ‘in beta’ this month, allowing the media to have an advance walkthrough of the site, and also to allow for the major political parties to finalise their responses to the 75 topics. Most of the smaller parties are on the site and ready to go, whereas some major parties may rush to catch up once the site goes public.

myperfectparty.com.au will be officially launched next month, with a nationwide media campaign, viral videos, and possibly the biggest around-the-water-cooler discussions of the campaign.

“It’s a highly addictive web site: even when you’ve found your perfect party the first time, you can go back through it again and again, changing your answers, and find out how it changes the results of your perfect party”, said Andrew Ballard, creator of the ‘My Perfect’ Network of web sites.”

It’s both a serious resource for comparing the policies of 23 political parties against a huge range of issues - and yet it’s also a fun tool to see how well you are suited to some parties you may never have considered - or to check if the major parties really represent your point of view.”

Welcome to the blog of the ‘My Perfect’ Network